RUE is a Fashion brand for women who want modern , functional , considered design.

  Offering reinvented classics and wardrobe essentials , we create pieces that are made to last beyond the season. Traditional methods and new techniques merge to form timeless, understated collections.

  Since launching in 2014. We have opened stores worldwide in carefully considered locations. Applying an architectural design concept that preserves buildings original features whilst creating modern , welcoming space.


Please see below the Franchise rules, based on our experience and history.

We will contact you shortly when the investment plans are according the standards of Rue •

Depending on the location and the investment plan the franchise condition will be approved based on the rules below.


• The store should be at least 120-170 m2 with a stock room of 10% of the store square meter.
• Rue • store should be in the A location of the city.
• The Franchiser follows the store concept exactly as per the Head office guidelines and takes responsibility for the financial part.
• The order will be placed during the season depending on the collection presentation and should be at least 80% of the total collection.
• The sales budget will be discussed with the Head office and confirmed together.
• The Franchise conditions are for 3 years, after 3 years the situation will be re considered.
• The existing collection in the store should be only Rue •